Vogue sent robots down the runway at Vogue World, and people were not impressed

NewsTek.com brief · 46d ago · 1 min read · via techcrunch.com

Nothing says Italian craftsmanship like a Chinese robot doing a lasso to "L'Amour Toujours."

The use of robots on the runway at Vogue World has sparked a conversation about the intersection of technology and high fashion. While the idea of incorporating robots into a fashion show may seem innovative, the execution fell flat for many attendees. The juxtaposition of a high-end fashion event with a robot performing a choreographed routine came across as tone-deaf, highlighting the challenges of integrating technology into traditional industries.

This event is a prime example of how technology can be used to enhance or detract from an experience, depending on the execution. In recent years, the fashion industry has explored various applications of technology, from digital try-on and augmented reality experiences to sustainable materials and 3D printing. However, the use of robots on the runway at Vogue World seems to have missed the mark, raising questions about the role of technology in fashion and whether it can be used to genuinely enhance the creative vision or if it's simply a gimmick.

As technology continues to advance and become more accessible, we can expect to see more experimentation with its applications in various industries, including fashion. What's worth watching next is how technology will be used to create more immersive and engaging experiences that genuinely enhance the creative vision, rather than detracting from it. Will we see more successful integrations of technology in future fashion events, or will this remain a novelty that fails to resonate with audiences?

Originally reported by techcrunch.com. NewsTek adds analysis for technology readers.

Originally reported by techcrunch.com. NewsTek.com curates and briefs the technology stories that matter. Our editorial policy →
Get the daily technology signal

More from NewsTek.com

Related ventures